What to do when your organization grows?
How to sustain your role as a (UX) designer during organizational growth and structural changes
About this session
What you will learn
- how you can adapt when different organizational stages call for different design approaches and design support
- how a service design perspective on customer experience may help you sustain your purpose as a (UX) designer in an organization that undergoes radical change e.g., such as an acquisition
Summary
Reflections on how to sustain your purpose as a (UX) designer when your organization changes its strategic perspective from “customer experience” to e.g., “economics of scale”.
My open discussion will be based on reflections and experiences from working as a UX and Service Designer for Alm. Brand, a Danish Insurance company, that through acquisitions has grown from being the fourth biggest to the second biggest in terms of market share during 2022.
