Empathic UX

What if digital products could sense, understand, and respond to how we feel—not just what we do? The Empathic Web is an emerging design paradigm that puts digital empathy at the heart of every interaction, transforming static interfaces into adaptive, emotionally intelligent experiences.

In this talk, you’ll discover:

• Why emotion is the next frontier for digital design

• The key principles and building blocks of the Empathic Web

• How to spot emotional friction and design for trust, confidence, and delight

• Real-world examples of mood-adaptive interfaces and AI-powered empathy

• First steps you can take as a UX designer to bring empathy into your own projects

Whether you’re a UX designer, product strategist, or simply curious about the future of human-centered technology, this session will give you new tools and inspiration to create digital experiences that truly connect.

Join us in Aarhus to explore how empathy can become your most powerful design material—and why now is the time to build a web that embraces feelings.

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