Michal Kessel Shitrit

Michal Kessel Shitrit is a content designer and UX writer working under her own label, Language+Design. She has worked across fintech, e-commerce and enterprise platforms, helping brands ship clear, intuitive user experiences, and has a strong background in localisation, adapting content for global audiences across languages and markets.

Her current focus is how product teams work with AI: how to structure the context a model needs, so it produces consistent, high-quality work instead of generic output. She has taught her workshop “Measuring Words: How to Test and Validate UX Content” at Future Product Days, and first gave her talk on context design at UXI 2026 in Tel Aviv.