UX Nordic Award 2023

The process of establishing pension and insurance programs for businesses can be slow, complicated and not necessarily thrilling as a user. Storebrand decided to address this problem with innovation by creating the solution that has earned them a nomination for the UX Nordic Award 2023 – Storebrand Bedriftsveilederen. Through automation of a previously manual process and with the help of customer feedback Storebrand challenges the industry status quo with good results.The user-friendly solution has been proven to drastically reduce the time and effort related to the purchase of business pension and insurance programs.The teams’ commitment to implement user studies, willingness to challenge existing practices and attempt to encourage a behavioral change is – amongst other things – the reasoning behind them being named a finalist.

Facing the challenges of costs, long decision-making processes and an unmanageable overview of options, Otovo decided to create a solution that enables its users to fast track the purchase of a solar energy system.With the goal of making the purchase of a solar system almost as easy as the purchase of a t-shirt and the ambition of paving a new path for the industry, Otovo created the “Otovo Solar Planner”. Trying to change a historically complex process, Otovo made a joint effort where team members with different areas of expertise worked together to create a great and user-friendly end-result.Through the meaningful linkage of various datasets Otovo has managed to build a solution that’s been documented to reduce uncertainty, complexity and heavy dialogue and instead simplify and accelerate the purchase of solar energy systems. And this is why they’re a finalist for the UX Nordic Award 2023.

When Circle K set out to create the Circle K Charge app, it was with the intention of making it simple and easy for Circle K customers in the Nordics to charge their electric cars and find charging options on-the-go. The Circle K Charge project was chosen as a finalist for several reasons.Firstly, because the project has managed to do well on several parameters: It addresses a real problem for Circle K’s customer base, its creation process was well executed and involved physical input from actual users and the end-result is an all-round visually pleasing product.In an attempt to tackle electric car drivers’ “reach anxiety” Circle K dove into a competitive field and has managed to create an app that not only measures up to its competitors with the required functions but also has unique attention to small details such as the “slow affirmative touch” which gives the users a more comfortable user experience.
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