Stage 2
Aug 29, 2024

Blending Worlds

How BMW M's Mixed Reality fuses physical and virtual realities

About this session

About this webinar

An inspiring case study from one of the world's most famous car brands.

Virtual Reality, Augmented Reality, Mixed Reality: These technologies will not only influence our future, they are already influencing us today.

Against this backdrop, Lisa sheds light on the BMW M Mixed Reality in the context of the BMW M Driving Experience and explains how this technology enables a unique user experience. By seamlessly integrating the physical and virtual worlds, it creates an extraordinary and unforgettable driving adventure, that leaves participants with shining eyes.

From this session you can expect:

  • Ideas for creating meaningful Mixed Reality Experiences
  • UX aspects to consider when using VR or MR
  • Dos and Don'ts

This session is suitable for all levels of experience and for everyone who wants to get some input about the use of Virtual or Augmented Reality through a compelling use case.

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