Stage 2
Aug 26, 2022
14:20

Customer consent is “super annoying”! So how do we help our users to understand, why we need their data

Do we remember to be critical when designing new solutions and outcome?

About this session

Customer consent is “super” annoying!” So how do we help our users to understand, why we need their data (if we really do need it?) and to what extent is the data used?

There is no digital development today, which does not include data and we are focusing more and more on collecting more customer data that we probably need.

However, do we remember to be critical when designing new solutions and measuring the outcome? Why are users are getting tired of “us” when asked for more data and is there a way we can turn data collection into something that is helpful and positive for both us and the customers?

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