Stage 2
Aug 25, 2023
16:00

Futuristic Data Driven UX & CX Strategy (IKIGAI)

An holistic perspective towards the future of customer experience and user experience that challenges traditional viewpoints of user centricity or customer centricity.

About this session

Future of CX/UX which is complex and beyond traditional centricity.

What you will learn

> why the future of customer experience is more complex than traditional customer-centricity.

> why humanizing digitalization is needed even in Metaverse, AI, HMI, data and mobility UX/CX.

> how sustainability plays an important role in the future of user/customer experience.

Summary

Balancing is an art in IKIGAI and essential for sustainable CX/UX. Hamed Yahyaei will show some examples from Scania and elaborate on the importance of UX writing towards data driven experience improvement.

An omni-channel approach or a holistic perspective towards the future of customer experience and user experience that challenges traditional viewpoints of user centricity or customer centricity.

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