Futuristic Data Driven UX & CX Strategy (IKIGAI)
An holistic perspective towards the future of customer experience and user experience that challenges traditional viewpoints of user centricity or customer centricity.
About this session
Future of CX/UX which is complex and beyond traditional centricity.
What you will learn
> why the future of customer experience is more complex than traditional customer-centricity.
> why humanizing digitalization is needed even in Metaverse, AI, HMI, data and mobility UX/CX.
> how sustainability plays an important role in the future of user/customer experience.
Summary
Balancing is an art in IKIGAI and essential for sustainable CX/UX. Hamed Yahyaei will show some examples from Scania and elaborate on the importance of UX writing towards data driven experience improvement.
An omni-channel approach or a holistic perspective towards the future of customer experience and user experience that challenges traditional viewpoints of user centricity or customer centricity.
