Stage 1
Aug 25, 2023
16:30

Futuristic Data Driven UX & CX Strategy (IKIGAI)

Future of CX/UX which is complex and beyond traditional centricity. Balancing is an art in IKIGAI and essential for sustainable CX/UX.

About this session

Future of CX/UX which is complex and beyond traditional centricity.

Summary

Balancing is an art in IKIGAI and essential for sustainable CX/UX.

Hamed Yahyaei will show some examples from Scania and elaborate on the importance of UX writing towards data driven experience improvement. Some key takeaways will be highlighted at the end including:

> The future of customer experience is more complex than traditional customer-centricity.

> Humanizing digitalization is needed even in Metaverse, AI, HMI, data and mobility UX/CX.

> Sustainability plays an important role in the future of user/customer experience.

What you will learn

An omni-channel approach or a holistic perspective towards the future of customer experience and user experience that challenges traditional viewpoints of user centricity or customer centricity.

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