Personalizing the Shopping Experience with AI & Machine Learning

Join us for an insightful session exploring retail's evolution and the crucial role of Artificial Intelligence (AI) and Machine Learning (ML) in shaping new shopping experiences. This session is designed for anyone seeking to understand the potential of driving personalization in retail, its impact, and its challenges.

During this session, you will:

• ‍‍Learn how retail and the shopping experience have evolved
• Understand the essence of personalization
• Understand AI and ML roles in retail personalization
• Discover the benefits of a personalized shopping experience: Impact on UX and Business
• Explore the basics of ethics in AI-driven personalization
• Understand what is our role as UX designers when crafting responsible personalized experiences

This session is suitable for all levels of experience