Systemizing design: A never ending story

A design system is a living organism - it must adapt to ever-changing needs.  

In this session, we’ll discuss how to successfully maintain and scale your design system, integrate your brand, and evolve it with your digital ecosystem.

We will dive into the importance of understanding how your “users” use your design system to ensure adoption and address the never ending question about flexibility vs. unified ways of working.

We’ll share our experience bringing marketing and IT departments together to focus on a shared need - ensuring that design systems are effective and user-friendly and reflect the brand and marketing strategy.

Finally, we’ll address how to spring clean your design system and how continuous improvement and refinement are key to reducing design debt and enhancing the user experience and brand expression.