Şeyda Ülgen
Speaker + Tutor
2024

Şeyda Ülgen

Principal Product Designer
Zalando
Berlin

Leading personalization initiatives that tailor products to individual customer needs

ABOUT

Şeyda Ülgen

Şeyda Ülgen is a Principal Product Designer, leading personalization initiatives that tailor products to individual customer needs. With over a decade of experience, they've made significant contributions to global brands like IBM, Delivery Hero, and Zalando. They love giving back to the community by mentoring designers, speaking at events, and occasionally organizing them.

Passionate about generative AI and the opportunities it holds, Şeyda focuses on creating strategic products that drive impact for people, and organizations.

Speaker Sessions

Şeyda Ülgen
Zalando
Dr. Kasra Hosseini
Zalando
Workshop
Aug 28, 2024
9:15 am

Workshop 6: Safeguards for using AI

How to prevent harmful scenarios in AI-powered products

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Şeyda Ülgen
Zalando
Aishwarya Suresh
MedTronic
Andy Budd
Stage 1
Aug 29, 2024
1:40 pm

Fireside Chat: What's next for UX Professionals?

An interactive Panel Discussion about AI, Voice Prompting and the Future of UX

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Posts by 

Şeyda Ülgen

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speaker Agenda

Speaker Sessions

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Stage 1
Aug 26, 2022
9:15 am

Design today, for the future - Understanding the invisible impact of what we are creating

Today, more than ever, design thinkers will need to keep focus on creating human-centred solutions which also serve our planet.

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Stage 1
Aug 26, 2022
10:10 am

UX metrics for sustainable digital innovation

Why awareness about the strategic importance of metrics are key attributes of a mature UX design team.

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Stage 2
Aug 26, 2022
10:10 am

Lessons from Cloud: UX guidelines for API design

5 simple API design guidelines (to get you started) and share best practices of working with back-end engineers.

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Stage 1
Aug 26, 2022
11:00 am

Play the games you want, with the people you want, anywhere you want

About a world where customers increasingly expect their experiences to move with them.

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Stage 2
Aug 26, 2022
2:20 pm

Customer consent is “super annoying”! So how do we help our users to understand, why we need their data

Do we remember to be critical when designing new solutions and outcome?

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Stage 1
Aug 26, 2022
12:30 pm

Misunderstandings about service design, or why we should think about the whole ecosystem

Reasons why it is important to focus on the whole service ecosystem, as this is the biggest value that service design can provide.

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Stage 2
Aug 26, 2022
12:30 pm

Metaphor made me do it: How cognitive framing can improve your designs and inspire user action

Because metaphors are so deeply ingrained in human cognition, they can be strategically used to influence decision-making.

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Stage 1
Aug 26, 2022
1:20 pm

Creating value with ethical design

Ethical Design is all about growing businesses, products, and services from a principle of fairness and fundamental respect.

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Stage 2
Aug 26, 2022
1:20 pm

How to measure the value and efficiency of UX design improvements for new products?

UX design is a superpower that helps to reduce uncertainty in the new product development process.

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Stage 1
Aug 26, 2022
3:00 pm

The Power of Post-its - and how to convince Management of the benefits of UX

The secret sauce for how to pick the best ideas and get the buy-in you need to accelerate innovation.

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Stage 2
Aug 26, 2022
3:35 pm

Lean Discovery in Health Care - A tale of remote UX and Product Struggles

How we transitioned to a fully remote way of working, design sprints, user interviews, and delivering end-to-end Telehealth solutions

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Networking Program
Aug 26, 2022
6:00 pm

EOT Meet the Speakers Reception (On-site & Networking Ticket holders only)

Take the opportunity to meet our speakers in person during this relaxed mingle session in the foyer

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Networking Program
Aug 26, 2022
7:00 pm

Networking Dinner (On-site & Networking Ticket holders only)

Conclude a great day with an exclusive dinner in a cosy atmosphere.

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Networking Program
Aug 26, 2022
10:00 pm

UX Nordic After Party (On-site & Networking Ticket holders only)

Are you sure you want to miss out on it ...?

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Networking Program
Aug 26, 2022
11:40 am

Lunch & Networking break (on-site only)

Take a break, mingle and meet other UX enthusiasts

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Stage 2
Aug 26, 2022
3:00 pm

Digital Health Design with Discrimination in Mind

A talk on how better design can overcome health inequalities and improve the health outcomes of marginalised groups.

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Stage 2
Aug 26, 2022
4:30 pm

Design for trust

Trust is not something you can demand from your users, it’s something that needs to be earned.

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Stage 1
Aug 26, 2022
3:35 pm

Metaverse: The future of User Experience

How the Metaverse will affect the way we use the Internet and how companies can become active today.

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Stage 1
Aug 26, 2022
4:10 pm

Code Worth Writing for a Future Worth Building

About moral and ethical implications of a designer's work and how we can guide our work to build a future focused on human flourishing

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Stage 2
Aug 26, 2022
4:10 pm

A Box of Building Blocks: UX Design for a Configurable Product

Overcoming the challenges of designing for user-configurable software with UI that’s not set in stone.

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Stage 2
Aug 26, 2022
11:00 am

The competitive edge of seeing, perceiving and experiencing the world through the eyes of the user

How to collect, cultivate and curate rich, real, context sensitive insights and eye tracking data

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Stage 1
Aug 26, 2022
9:00 am

Opening by Jacob Bundsgaard, Mayor of Aarhus

and welcoming address by Luciano Lykkebo, Conference Director

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Stage 1
Aug 26, 2022
2:20 pm

Ethical design in a digital world

And an example on how you can work with ethics in the design process with The Digital Ethics Compass.

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Networking Program
Aug 26, 2022
9:50 am

Morning Coffe Break

20 minutes

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Networking Program
Aug 26, 2022
2:00 pm

Afternoon Coffe Break

20 minutes

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Networking Program
Aug 26, 2022
8:00 am

Check-in & Breakfast

Check-in and breakfast is between 08:00 and 09:00

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Oct 26, 2022
1:00 pm

Choosing UX Metrics for Sustainable Innovation

The entire revenue (except for the ticket fees and transaction costs) will be donated to UNICEF and their effort to support Ukraine.

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Stage 2
Aug 25, 2023
1:40 pm

Creating a user-friendly payment solution: how hard can it be?

A perspective on how to overcome challenges that most financial products are facing when it comes to defending usability and ensuring simplicity.

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Stage 1
Aug 25, 2023
4:00 pm

How Designers can be the Catalyst for Change

What are the challenges of enterprise software design and how shifting to an employee experience mindset can change the game.

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Stage 1
Aug 25, 2023
11:30 am

Accessibility for designers in a hurry

DOs and DONTs when designing your amazing ideas

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Stage 2
Aug 25, 2023
4:00 pm

Futuristic Data Driven UX & CX Strategy (IKIGAI)

An holistic perspective towards the future of customer experience and user experience that challenges traditional viewpoints of user centricity or customer centricity.

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Stage 2
Aug 25, 2023
1:00 pm

Handling conflicting UX Goals

Hands-on examples and lessons learned from balancing brand awareness and online conversion on B&O’s global website

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Stage 2
Aug 25, 2023
10:50 am

Fixing Frustrating Design Patterns in 2023

In this talk, we’ll take a closer look at some frustrating design patterns and explore better alternatives

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Stage 2
Aug 25, 2023
11:30 am

Continuous UX Improvement – Small Details, Big Impact

Experience Salling Group Digital’s journey going from feature-driven to improvement-focused, along with concrete examples of tests and methods.

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Stage 2
Aug 25, 2023
4:40 pm

Meaningful UX research for configurable software

How to obtain useful user insights if your product offers different solutions and looks different for each user.

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Stage 2
Aug 25, 2023
3:20 pm

Generative AI for UX Writers and Designers

Understanding the impact of ChatGPT and other AI tools on UX writing

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Stage 1
Aug 25, 2023
1:00 pm

Unlocking UI potential through Developer Collaboration

Strategies for organizing Figma files to facilitate efficient collaboration with developers

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Stage 1
Aug 25, 2023
9:50 am

Reframing UX in a Time of Uncertainty

Finding our creative voices amongst chaos and machines

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Stage 1
Aug 25, 2023
3:20 pm

Effectively advocating for your team (The Art of the Roadshow)

How to explain the return on investment of design and to convince senior leadership

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Opening Talk
Aug 24, 2023
9:00 am

Tools and Materials: AI in UX Practice

How to use AI today and how to prepare for what’s next

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Stage 1
Aug 25, 2023
1:40 pm

How to kick-start UX evolution in big enterprise products

Experience and best practices that help to become more user-oriented

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Stage 1
Aug 25, 2023
9:30 am

Official Opening - Conference Day

by Jacob Bundsgaard, Mayor of Aarhus

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Stage 1
Aug 24, 2023
7:30 pm

How to Hack Your Mind to Happiness and Success (Networking Evening Talk)

An inspirational night talk about how to use emotions to build quality relationships that will increase the happiness of you and your team, and help you evolve as a UX designer!

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Networking Program
Aug 24, 2023
7:00 pm

Networking Evening

included in all on-site tickets

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Networking Program
Aug 25, 2023
5:00 pm

Networking Reception

chill-out, have a glass, network

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Stage 1
Aug 25, 2023
4:40 pm

Designing for a Better World

How you as a designer can contribute to positive change

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Stage 1
Aug 25, 2023
2:20 pm

The Intersection and Impacts of AI on UX Testing

When Artificial Intelligence (AI) meets User Experience (UX) research

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Networking Program
Aug 24, 2023
9:00 pm

Kick-off Party

starring the Coverboyz - the official UX Nordic Band

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Stage 2
Aug 25, 2023
2:20 pm

Juggling the impossible demands of modern web design

An overview of the most important web requirements today

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Stage 1
Aug 25, 2023
10:50 am

Navigating ambiguity

A framework for tackling UX problems without precedent

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Networking Program
Aug 25, 2023
10:20 am

30 Minute Coffee Break

30 minute break

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Networking Program
Aug 25, 2023
12:00 pm

60 Minute Lunch Break

buffet on balcony of the Congress Center

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Networking Program
Aug 25, 2023
2:50 pm

30 Minute Coffee Break

time to relax

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Workshop
Aug 28, 2024
8:40 am

Workshop 1: Outcome-driven UX Metrics

Measuring your users’ actual experience

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Workshop
Aug 28, 2024
9:15 am

Workshop 2: How to Write UX Copy That Makes a Difference

For designers, writers and researchers: Use Behavioral Science and Localization Strategies to improve your writing

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Workshop
Aug 28, 2024
9:15 am

Workshop 3: Smart Interface Design Patterns

The UX Designer Survival Kit

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Workshop
Aug 28, 2024
9:15 am

Workshop 4: UX Sketching

from low-fi paper doodles to hi-fi AI prototypes.

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Workshop
Aug 28, 2024
9:15 am

Workshop 6: Safeguards for using AI

How to prevent harmful scenarios in AI-powered products

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Workshop
Aug 28, 2024
9:15 am

Workshop 5: Changing Commerce for the Better

How to assist users in making sustainable choices

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Stage 1
Aug 29, 2024
10:50 am

Design Your Work for Better Design Outcomes

The UX of UX: Organization Transformation and Personal Effectiveness

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Stage 1
Aug 29, 2024
9:15 am

Moving from Tactical to Strategic UX

Keynote Opening Session with Jared Spool

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Stage 1
Aug 29, 2024
1:00 pm

Bridging the Divide

Improve your ability to influence senior stakeholders

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Stage 1
Aug 29, 2024
3:20 pm

Improving E-commerce through the Power of UX

what matters when applying user experience work into online commerce

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Stage 2
Aug 29, 2024
10:50 am

Personalizing the Shopping Experience with AI & Machine Learning

How you boost customer engagement and conversion rates

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Stage 2
Aug 29, 2024
2:20 pm

Amplify the role of design through design reviews

How to build a thriving Design Review Team

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Stage 1
Aug 29, 2024
1:40 pm

Fireside Chat: What's next for UX Professionals?

An interactive Panel Discussion about AI, Voice Prompting and the Future of UX

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Stage 1
Aug 29, 2024
9:50 am

Interactive Q&A with Jared Spool

Ask the Maker of Awesomeness your Question

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Stage 1
Aug 29, 2024
4:30 pm

AI - now we're talking

Why the future for UXers and societey is terrifying and full of opportunities at the same time

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Webinar
Mar 21, 2024
2:00 pm

Building your portfolio and career in the UX design industry

Join us for a free spring webinar with Jan Mráz about how to build a compelling portfolio, optimize your CV and shape a personal brand identity.

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Webinar
May 3, 2024
1:30 pm

How to stay relevant as a UX Professional

Join and take part in this Virtual Discussion with Design Coach and Investor Andy Budd about the future expectations and demands to UX professionals.

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Stage 1
Aug 29, 2024
4:00 pm

The Strategic Future of UX

Bringing UX into the Modern Enterprise

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Stage 1
Aug 29, 2024
11:30 am

Interactive Q&A Session with Irene Au

Ask your question and join a lively discussion

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Stage 2
Aug 29, 2024
11:30 am

Blending Worlds

How BMW M's Mixed Reality fuses physical and virtual realities

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Stage 2
Aug 29, 2024
4:00 pm

In AI we trust… or not?

How to get your users to trust your AI powered product

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Stage 2
Aug 29, 2024
3:20 pm

Designing for inclusion

About fundamental principles of inclusive design, accessibility standards and tools

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Stage 1
Aug 29, 2024
2:20 pm

Systemizing design: A never ending story

How to successfully maintain and scale your design system

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Networking Program
Aug 29, 2024
5:00 pm

UX Networking Lounge

Debrief the conference with fellow UXers and a glass of wine

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Stage 1
Aug 29, 2024
9:00 am

Official Opening

Main Conference Day Kick-off

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Stage 2
Aug 29, 2024
1:00 pm

How to Design in a Highly Regulated Environment

Strategies and examples that can you can implement in any regulated environment, regardless of your industry.

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